Digital marketing agencies spend days and nights figuring out ways to market and promote their clients. Rarely do these companies ever spend time marketing themselves, and they can miss out on very lucrative opportunities.
Utilize Facebook ads
Why chase clients when you can make Facebook do it for you? With targeted ads, your dream customers can scroll past cute baby photos one second and sign up for your services the next. All you have to do is pick a strategy that helps you target specific demographics about your clientele, and you’re all set.
Opt to create ads that help target your desired demographic. Develop ads that help tap into the pain points of your target audience and offer solutions for their issues—like helping small businesses implement SEO on their websites or developing marketing campaigns for new product launches.
Facebook is loaded with tools and features that can elevate your marketing campaign. With robust audience targeting and geo-targeting options, you can access a broader audience to access and capture. Constantly tweak and improve your ads to boost their reach and engagement. Conducting A/B testing can help you identify loopholes in your campaign and use that data to improve their performance.
Consistently post engaging content
Have you ever posted something on Facebook and gotten less attention than a cat video? It happens. But with the right content, you can be as irresistible as that viral kitten- except way more profitable. As a digital marketing agency, you’ll know how valuable good content is on the internet.
People can flock to your Facebook page or website with the right content. Share content regarding industry insights, regulatory changes, case studies, and anything that can help highlight your knowledge and expertise should be curated into an engaging post or video and uploaded to your Facebook page.
Mix and match your content to avoid stagnation of interest by balancing between sharing videos and posts/infographics. To prevent creating unappealing content, you can use digital marketing templates and edit them to your liking. People tend to have short attention spans when using social media, so keep that in mind when deciding what type of content you wish to make and upload.
Leverage Facebook groups
Facebook Groups are like the digital version of networking events, minus the awkward small talk and stale pastries. Join the right ones, and you might find your next big client—or at least some lively discussions on SEO trends. How you wish to interact in these groups is at your discretion, but being kind always goes a long way.
Join relevant Facebook groups to optimize your marketing strategy. Use this opportunity to showcase your skills and expertise by engaging in conversations and offering advice and suggestions regarding queries and concerns. If you wish to be free from the shackles of group moderators and policies, you could create your own Facebook group and share content to keep your readers engaged.
Whatever way you pick, avoid being too pushy when marketing your own company. The aim is to appear helpful and provide productive solutions to attract via skill and knowledge, not blatantly market your services. People don’t like pushy marketing behavior in Facebook groups, and you can find yourself kicked out pretty fast if you don’t abide by the rules.
Host Facebook Live events
Be the star of your show with Facebook Live and talk to your audience in real-time. It’s your chance to be the star of your marketing show—minus the teleprompter fails and wardrobe malfunctions. Hosting live sessions and events on Facebook can help create excitement for your content and let your audience communicate with you.
Discuss digital marketing topics via live sessions or webinars on Facebook to attract audiences looking for professional advice and guidance. Discuss ideas and suggestions for particular clients, like small companies, startups, content creators, etc., to keep it specific.
Use this opportunity to encourage interaction and engagement, allowing your audience to discuss matters with you in person and have their questions answered in real-time. To boost participation and ensure a good turnout, let your followers know when you’ll be hosting the live session timely.
Respond promptly to comments
Remember when a pizza delivery guy was considered fast if they showed up in 30 minutes? Well, on Facebook, that’s an eternity. Respond quickly, or potential clients might think you’re out there baking the dough from scratch.
Timely interaction on Facebook is valued and can change how your audience feels about you. You can opt for automated responses through Facebook Messenger to respond immediately to potential clients interested in your work.
Automated messages can give you a buffer till you get back to queries. With comments on your posted content, you will have to interact directly and courteously. Make sure to maintain an active presence to keep your audience satisfied and build the foundation of digital relationships built on trust, which can bring you business in the future.
By focusing on your brand’s visibility and actively participating in Facebook’s dynamic environment, you can unlock significant opportunities and attract potential clients. Success might be just one well-placed post away. So, get posting and watch your business grow!
