If you are planning on adding SEO as a part of your business strategy, then it’s likely that you’re going to want to do some research into what exactly you need for your industry. Competing with other software companies means that you need to stand out and really know what your customer is looking for when it comes to your product.
Here are some things you might want to consider when you are looking to hire an SEO agency for your needs.
1. Do they know your customer?
First and foremost, you want your SaaS SEO agency to have a very clear idea of what your business goals are and how you are going to reach your ideal customer. In fact, SEO can be extremely helpful for you since you can see what terms your clients are looking for and how you can construct your content strategy around that. Make sure to meet with a few agencies and see if they have a clear idea of who you are marketing to.
2. Do they provide help with content?
SEO is much more than finding the right search terms. Even if you have done the keyword research, you’re going to need to have some quality content assets that will rank for those terms. A good SEO agency will help you with existing pages that you would like to rank, or they will help you develop content that is likely to get picked up by Google and other search engines. They should be just as invested in your business’s success as you are.
3. Can they provide suggestions?
Even if you have amazing content and you have done the work of doing keyword research, that still doesn’t mean that your site will rank. There might be additional technical issues that you have to fix in order for search engines to deem your site as reputable. This might come down to navigational issues, site speed, or something that you need a developer to take a look at. Your agency should have a clear idea of how to fix your site so it’s more likely to rank.
4. How much of a budget will it take?
Of course, all of this is important and necessary in order to grow your software business through SEO, but it also needs to fit within a budget that you feel comfortable with. If you feel like the price might be too high, then you might need to negotiate or look for other agencies that can offer you consultation for a price that is in your budget. Eventually, you might be able to hire an agency with more expertise as you grow.
Deciding which SEO agency you should use should not be a decision you choose to take lightly, and it’s often worth it to interview a few options so you find the right one for you. When you are working with the right agency, you’re going to find an increase in brand awareness, revenue, and much more.