Search Engine Optimization

Deadly Sins of Search Engine Optimization: How to Avoid Them


Search engine optimization refers to optimizing websites so that they rank higher in search engine results pages. There are many ways to accomplish this goal. Some of them are more efficient than others.

These are the deadly sins in Search Engine Optimization you need to avoid.

Not Optimizing for the Right Keywords

You need to make sure you choose keywords that are relevant to your business and get a lot of monthly searches. You should also avoid choosing keywords that are too popular. It might be a better idea to focus on long-tail keywords if you are just starting out.

Not Optimizing Your Title Tags

Your title tags are one of the most important areas to optimize. These are words that appear in search results when someone searches for a keyword. If you want your website to rank for “SEO tips”, make sure that your title tag contains these keywords. Your target keyword should be at the top of your title tag.

Your Meta Descriptions Are Not Optimized

Meta descriptions are the descriptions that appear below your title tag in search results. These are important for SEO. Make sure to include your target keyword in the meta description. It should not exceed 155 characters to ensure it does not get lost in search results.

Not Optimizing Your Images

SEO’s deadly sins include not optimizing images. When uploading an image to your website, make sure that you include keywords in its file name. Also, fill out the alternate text box with a description of the image. This will allow search engines to index your images and increase your chances of being ranked well for relevant keywords.

Not Using Build Links

SEO still considers links to be one of the most important ranking elements. You need to ensure that you are building links to your site. You have many options to achieve this goal, including guest blogging, directory listing, and social media posts. Higher rankings in the SERPs will be possible if you have more quality links pointing to your site.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

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