Google Ad Words, the advertising platform by Google, is where users can see ads when they search for something. Google Ad Words has immediate benefits. It increases brand visibility and brings in more results.
With the shift from traditional marketing to digital, more businesses are moving toward the internet over the years. The internet has become highly competitive and cluttered. The internet is not only used by businesses but also by consumers to make purchasing decisions.
Businesses must clear out the clutter to reach their target audience, taking the above into account. Google Ad Words provides a one-stop solution for businesses that help them reach their target audience quickly and delivers the desired results.
Ad Words also has many other features. This has led to great benefits and increased results. This article will cover 6 benefits of Google Ads Services.
1. Increase Brand Awareness
In the early days of brand awareness, advertising on billboards, newspapers, and TV was a blind strategy.
While this approach might have produced results for consumer products, it would not have been a good fit for B2B products. This is because communicating advertising messages to large audiences is not effective and can also be costly. The way that brands advertise has changed dramatically thanks to digital advertising, specifically Google Ad Words.
Google Ad Words allows brands to advertise to their audience while they search for products in the search engine. Advertisers have the option to target people via Google Display Network on other websites. This will increase their audience size. Google Ad Words has many benefits, including brand awareness.
2. SEO Gives Faster Results
Google visibility is more important than any other media for driving sales. Businesses have an opportunity to reach people when they’re searching for their products or services via the search engine.
However, if there is a huge opportunity, the competition can be fierce. It is therefore difficult and time-consuming to rank organically on search engines. It is possible to achieve good organic results with proper optimization and Back linking. However, it can take time.
Businesses can achieve faster results with Google Ad Words. There is also competition. The good news is that the keyword’s quality score (i.e. the position of an ad is determined by its relevancy, landing page experience, and expected CTR. With proper optimization of Google Ad Words and the required bid, you can achieve a great ROI.
3. Outrank Your Competitor Ads
Brand fights are something we all have seen, especially on billboards. Ad Words is a smarter, less nasty way to defeat your competitors. Let’s suppose you are in close competition with a brand in your niche. You suspect that they share most of the potential sales.
Ad Words Outrank Share Report shows that your competitor is more popular than you on Google. Google Ad Words allows you to choose “Target Outrank”, an automatic bidding strategy that adjusts your bid to be ahead of the competition. Google Ad Words has one of the greatest benefits: Outranking competitor Ads.
4. Influence The Audience To Make The Purchase
What is the average number of times you have made a purchase? Most people would answer, “Very rarely!”
This is because all information is at your fingertips online. Before making a purchase decision, the consumer conducts extensive research and compares options before making a decision. Brands must influence people who have visited the site to help them navigate the purchase funnel.
This process is simple and efficient with Google Ad Words’ Re marketing Ads. Any source of the traffic to a website can be classified into different audiences. These audiences can then be targeted on websites that are part of the Google Display Network.
5. Increase Your Visibility To High-Quality Audiences
Advertisers often believe that every keyword must have 100% search impression shares. It is not feasible to spend money on each search. Sometimes, searches are done for research purposes by competitors or people working on a project. People who are not looking to purchase the product.
AdWords allows you to target audiences more likely to purchase. You can choose to use automatic bid strategies like Ecpc (Enhanced cost per click), which adjusts the bid based on previous conversion data, and the combined information from various converters such as location, device model, browser time, day of the week, etc.
6. You Can Test, Test, And More To Find The Best Win.
Let’s suppose you have a new product feature that you believe would be attractive to customers. You replace the feature in your ad copy with the existing ones and update your landing page. You also tested one of the automated bidding strategies to increase conversions.
Your Ad Words performance improves within a month in terms of conversions and CTR. Your boss is impressed when you show them the results. He/she now tells you to apply this across all campaigns. Problem is, you don’t have any idea if the new feature works or if the bidding strategy is working.
Google Ad Words allows you to experiment with one campaign change and then test the results over time. The experiment can determine whether the original campaign or the experiment produced a better result. The experiment data is statistically validated to eliminate randomness.